ARTSTOR.
There is history
PASTELOGRAM is named in honor of the poet Marianne Moore,
who was commission- ed by Ford Motor Co. in the 1950s to come up with names for its new mid-priced car.
Among her suggestions:
“Pastelogram,” “Turco- tinga,” “Silver Sword,” “Resilient Bullet,” “Utopian Turtletop” and the especially cryptic “Mongoose Civique.” Ford declined to use any of these and instead went with “Edsel.”