TORONTO, Feb 1 (Reuters Life!) - Strolling across the red carpet, Scarlett Johansson flashes a smile to adoring fans, poses for photos -- and if you were smart enough to draft the actress for your fantasy fashion team, earns you 35 points.

The Fantasy Fashion League, an online contest, is adapted from fantasy sports leagues, in which about 16 million Americans build virtual teams of real athletes who earn points based on their performance in real games.In the Fashion Fantasy League (http://www.fantasyfashionleague.com), celebrities and designers earn points every time they grace the cover of a magazine, walk down the red carpet, or appear at an awards show.
The more exposure your players receive, the more points you earn -- and with awards season well underway, the top celebrity scorers so far are Beyonce with 565 points followed by Jessica Simpson and Nicole Richie with Giorgio Armani and Karl Lagerfeld heading the designer category. British actress Helen Mirren, however, is proving to be a surprisingly good scorer this season with 225 points, having won the Screen Actors Guild Award for best actress for playing Queen Elizabeth II in "The Queen" which has also won her an Oscar nomination.

The founder of the game, Erica Salmon, came up with the idea of the Fantasy Fashion League after playing in her husband's fantasy football league for a season.

"(I realized that) this game would be great if I was following something that I already follow, like fashion," Salmon told Reuters.





LI 5.09.15