CES 2011 To Feel Apples Absence

CES 2011 To Feel Apples Absence

What do you call it when you have 120,000 people and an elephant in the room?

The International Consumer Electronics Show, which kicks off this week in Las Vegas.

The elephant is Apple Inc. It wont be at the show this year, but its tablet computer, the iPad, is the most important new product for an industry that needs to once again excite consumers. Sales of the iPad have been strong since its April debut, and the whole industry is now trying to mimic Apples success.

With the iPad, Apple single-handedly cracked the code for the tablet, a device that dozens of manufacturers have tried to take to the masses for two decades, with little success.

Apple itself doesnt do trade shows. When Apple has new products to reveal, such as iPads or iPhones, it stages its own events.

But nearly every other company in the industry will be there for CES, which runs Thursday to Sunday and is the largest trade show of any kind in the Americas. A good many of them will show off their tablets – computing slabs with touch-sensitive screens. Big names expected to do so include Motorola Inc. and Dell Inc.

DisplaySearch analyst Richard Semenza estimated that a hundred different tablet models are in development, though not all of them will reach store shelves.

Competing tablets will have a hard time catching up to Apples lead, at least this year. Certainly, no one managed to do so last year, even though a lot of manufacturers, including Dell, brought out tablets. Samsung did have some success with its Galaxy Tab, but sales didnt come close to the iPads.

For the next year or two, we expect there to be a lot of false starts, failed attempts, and disasters, Richard Shim, another DisplaySearch analyst, said in a blog post.

What do you call it when you have 120,000 people and an elephant in the room?

The International Consumer Electronics Show, which kicks off this week in Las Vegas.

The elephant is Apple Inc. It wont be at the show this year, but its tablet computer, the iPad, is the most important new product for an industry that needs to once again excite consumers. Sales of the iPad have been strong since its April debut, and the whole industry is now trying to mimic Apples success.

With the iPad, Apple single-handedly cracked the code for the tablet, a device that dozens of manufacturers have tried to take to the masses for two decades, with little success.

Apple itself doesnt do trade shows. When Apple has new products to reveal, such as iPads or iPhones, it stages its own events.

But nearly every other company in the industry will be there for CES, which runs Thursday to Sunday and is the largest trade show of any kind in the Americas. A good many of them will show off their tablets – computing slabs with touch-sensitive screens. Big names expected to do so include Motorola Inc. and Dell Inc.

DisplaySearch analyst Richard Semenza estimated that a hundred different tablet models are in development, though not all of them will reach store shelves.

Competing tablets will have a hard time catching up to Apples lead, at least this year. Certainly, no one managed to do so last year, even though a lot of manufacturers, including Dell, brought out tablets. Samsung did have some success with its Galaxy Tab, but sales didnt come close to the iPads.

For the next year or two, we expect there to be a lot of false starts, failed attempts, and disasters, Richard Shim, another DisplaySearch analyst, said in a blog post.

Story continues below Apple sold 7.4 million iPads through September, in the devices first six months on sale. That means theyre already outselling Apples Mac computers, but not iPods or iPhones.

Analyst Shaw Wu at Kaufman Bros. believes Apple sold another 6.1 million iPads in the holiday quarter, and theres every indication that it was a popular holiday gift. Even some retailers that dont normally sell electronics, including TJ Maxx, carried the iPad.

Apples would-be competitors include Motorola, which has been hinting that it will show off its first tablet at the show. Dell and Acer Inc. are also expected to show tablets. Microsoft Corp. CEO Steve Ballmer will likely touch on tablets in his keynote speech Wednesday, an annual fixture the eve of the shows opening.

The electronics industrys need for a hot new product is especially strong this year. Overall, the recent holiday season was the best for retailers since 2007, but electronics sales were up just 1.2 percent from the previous year, according to MasterCard SpendingPulse, which tracks spending across all transactions, including cash. Theyre still down 10 percent from pre-recession

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