OK. Mozno naladit' distribuziu ili kupit' franshizu super-novogo napitka "Arizona" (ohlazdenniy chai s dobavkami). Po prodazam on sei4as operezaet Coke, Pepsi i Nestle po rinku "Iced Tea" i nazvan samoi bisro-rastuwei kompaniei.
Vot vkratze istoriya.

A BRIEF HISTORY OF ARIZONA

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Ferolito, Vultaggio & Sons
(AriZona Beverages)

Ferolito, Vultaggio & Sons was founded in 1971 by John Ferolito and Don Vultaggio as a distributor of beer products in the New York market. Working 7 days a week, John and Don built their business into one of New York’s premier beer houses.

In late 1986, the company took the first step toward national identity by introducing Midnight Dragon Malt Liquor. With innovative marketing learned from years of “working the streets,” Midnight Dragon became an immediate success in metro New York. Midnight Dragon products are now distributed in 15 states with annual sales exceeding 3 million cases. In 1992 Ferolito and Vultaggio personally designed and introduced the most unique beer package of the year, a 40 oz. upscale bottle of Crazy Horse Malt Liquor. Introduced initially in New York City, Crazy Horse exceeded sales of over one million cases in 1992.

The success of their beer products did not distract Ferolito and Vultaggio from the development of other products. In 1992, with an eye on the rapidly increasing consumer demand for ready-to-drink iced teas, the two decided to enter the competition and AriZona Iced Tea was launched. From its introduction in May of 1992, the brand received phenomenal success, selling over 700,000 cases by the end of 1992 to over 20 million cases in 1994.

As with their other products, the marketing plan for AriZona was simple: produce a high quality product in a unique package offering the consumer great value and the retailer high profit. AriZona was introduced in a “single serve” 24 oz. can with bright colorful southwestern-style graphics, unique to ready-to-drink beverages. The AriZona can stood out “head and shoulders” over the competition.

The immediate success of AriZona exceeded even the optimistic expectations of John and Don. By December 1992, AriZona shipments to the New York market had reached 250,000 cases per month. Test markets were opened in other parts of the country and here too, sales outpaced expectations. By the end of 1993, sales of AriZona reached over 10 million cases. Fortune magazine selected AriZona as one of the top products of 1993.

In January 1994, the two began work on building a national sales organization and expanding distribution of AriZona products nationally. From $17 million in retail sales in 1992, the AriZona brand has grown to become the nation’s third largest share brand in supermarkets.

Don and John have also enjoyed international recognition for their AriZona package designs. In 1995, 1996, 1997, 1998, and 1999, AriZona products were honored with Gold Awards in the London International Design Award competition. Their products have garnered awards in the Beverage Packaging Global Design Awards, the International Brand Packaging Awards and they were a two-time winner of the Clear Choice Award, presented by the Glass Packaging Industry. In 1996, 1997, 1998, and 1999 the Company took First Place for Package design in the much-coveted MOBIUS Advertising Awards.

The Company has also collaborated with professional artists to bring exciting packaging to the consumer. In 1997, the art of cowboy artist Buckeye Blake was the subject of an AriZona label and in 1998, renowned pop artist Peter Max joined forces with AriZona to bring images of his famed “Liberty Series” to AriZona bottle labels.

While the AriZona brand continues to be the company’s leading brand, Don and John have also introduced other successful beverage brands to the market. In 1996, the two returned to their malt beverage roots with the introduction of Mississippi Mud Black & Tan Beer, and later Mississippi Mud Lager Beer. In 1998, Palm Beach Malt Flavored Beverages were introduced in two flavors. Also finding shelf space in 1998, were Blue Luna Café, an iced coffee drink and the first non-alcoholic beverage to be introduced by the company not carrying the AriZona name. Later that year, the first food product, Blue Luna Salsa and Chips, and Blue Luna Nachos and Cheese were introduced. In 2000, Ferolito Vultaggio & Sons joined with leading beverage companies, Celestial Seasoning and Allied Domecq, to bring ready-to-drink versions of these beverages to market. Kahlua Iced Coffee and Celestial Seasoning teas and juices became an instant hit with consumers.

The AriZona brand has become a leading player in ready-to-drink beverages and currently ranks behind only Snapple in the ready-to-drink hot filled tea market. The AriZona product line has grown to include 7 flavored teas, 7 juice drinks, 2 coladas, 4 diet flavored teas, and a carbonated soft drink. The company recently entered the neutriceutical beverage category with their line of Rx Herbal Tonics. AriZona beverages are packaged in 24 oz. cans, proprietary 20 oz. bottles, 16 oz. bottles, 16 oz. cans, 12 oz. aseptic juice boxes, 1 liter bottles, gallon containers and a one-of-kind polypropylene 24 oz. Sport Can.
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