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In the 13th year since Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, pictured above, founded Breast Cancer Awareness Month in the UK and established the Pink Ribbon as its symbol it is safe to say Breast Cancer Awareness Month is one of the most successful health awareness campaigns the UK has ever seen.

In October 2006 over half a million ribbons and information cards will be distributed from Estée Lauder Companies. Funds are raised for the Breast Cancer Research Foundation when customers purchase products from the Estée Lauder Pink Ribbon Collection. All funds raised in the UK for the BCRF support a breast cancer research study at the Royal Marsden Institute of Cancer Research.

To start the month:

Nelson's Column in Trafalgar Square will join over a hundred celebrated global monuments and landmarks to be lit pink in October 2006 for Breast Cancer Awareness Month. 2006 marks the 7th year of the Estée Lauder Companies Global Illumination Initiative. Since October 2000 over 1000 global and landmarks have joined in lighting the world in a positive pink light.
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