ADORED by their millions of fans, McFly are returning to Ipswich tonight.

Entertainments reporter JAMES MARSTON asks what's so special about McFly?

SCREAMING fans must be something you get used to.

For McFly, popularity has never been a problem and today, as they prepare to sell out once again at Ipswich's Regent theatre they can rest assured they will make a lot of young people very, very happy.

But why are a group of four lads commanding such attention? Have they just been cleverly marketed or is their talent lurking beneath the hype?

Hazel Clover, manager at the Regent said: "Of course they are a bunch of good looking young lads and that's always popular with female audiences. They always sell out the Regent and have been continually well received here in Ipswich. The audience is always a mixed bag and McFly appeal across the ages.

"McFly have maintained their appeal and are a band of the moment."

Miss Clover said the four strong group are friendly and easy to work with.

She added: "They give a lot to their fans and they are a group of very pleasant young men. They make themselves accessible. It is always a fantastic atmosphere when they come to the Regent, we are lucky to have them here.

The group was first launched into the music scene in early 2004 with their number one single, Five Colours in Her Hair.

Founded by Tom Fletcher the band also consists of Danny Jones, Dougie Poynter and Harry Judd.

McFly has enjoyed a string of hits in both the singles and album charts and next month they are due to release their greatest hits album.

Hazel said: "They play their own instruments and they are a talented group. They are great performers and they really entertain and involve the audience. Their act is vibrant, exciting and colourful."

McFly is expected to rock The Regent with their catchy songs and high energy pop act,

Tom recently said: "There's nothing like us around. People need pop music. We've stuck around, we've stuck through this bad time for pop music and our fans have stuck with us. Now we're back, doing exactly what we want to do. It really feels like this is what we should be doing."

Fans will readily agree.