For years, he was unrivaled as the reigning queen of preen, but David Beckham now has a challenger.

Manchester United star Cristiano Ronaldo has emerged as football's latest metrosexual pin-up, unashamed of his carefully waxed chest and near obsessive attention to tanning.
The body: David Beckham and Cristiano Ronaldo both wax their carefully toned and tanned chests
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Beckham, 33, paved the way for fashion with a feminine touch with his famous 1998 sarong.

A decade on the LA Galaxy star is still working hard to maintain his metrosexual mantel with his latest primped and polished Armani ads.

But the Portuguese player, who is currently in LA recovering from ankle surgery, is not easily outdone.

Beckham's fashion sense has been matched by the 23-year-old's penchant for Wham!-inspired metallic hotpants, pink tees and heavily styled tresses.

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He also shares Beckham's taste in jewellery - both are known to accessorise with diamond earrings and a set of rosary beads.

Beckham, who wears his wife Posh's nail polish and underwear, has long been proud of his glamming up his appearance.



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The pose: Ronaldo proves he can do it with his eyes closed while Beckham works overtime to style it out in his latest Armani ad


He has said: 'I'm quite sure of my feminine side, and I've not got a problem with that at all. These days it's the norm, and it should be.'

Ronaldo's extreme grooming regime does not seem to have affected his ability to attract women.

The star, who split from his model girlfriend Nereida Gallardo before going to LA, has been seen flirting with a series of bikini-clad ladies by the pool of his hotel.

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Lady killer: Ronaldo's excessive attention to his appearance certainly hasn't affected his ability to attract women

He has proved popular on the nightclub scene too, with LA socialites Paris Hilton and Lauren Conrad both eagerly pursing him, but with little success.

MailOnline revealed how last week, Cristiano took a glamorous actress back to his hotel suite after a night out at the Beverly Hills Hotel.

He has also been linked by tabloids to Italian model Letizia Fillippi.


The making of a metrosexual: Tan obssessed Ronaldo during the playing season, in Sardinia last month, and this week in Los Angeles