The official release of Firefox 3.5 is almost here.
At Mozilla Japan, we have been planning a project to promote the new version of Firefox. Today we have started the Discover Shiretoko campaign along with the non-profit Shiretoko Nature Foundation of Hokkaido, Japan.
As some of you may know, each version of Firefox has a code-name that is the name of a national park. The code name for Firefox 3.5 is "Shiretoko" which is taken from the name of the Shiretoko National Park in Northern Japan.
In addition to promoting this new version of Firefox, we wanted to also take this opportunity to co-promote the beautiful natural forests of Shiretoko, Hokkaido which were given UNESCO World Heritage status in 2005.
Why is Mozilla collaborating with a non-profit nature conservancy organization? In fact Mozilla and this organization have a number of common goals and you can read 4 stores about Firefox and Shiretoko at the Discover Shiretoko site.
In addition, in order to get more people to know about both the Shiretoko national park as well as the new version of Firefox, we've started a web banner campaign called "tree banner." This banner uses the Canvas element to grow a "virtual tree" on your site.
In addition you can see all of the other people who have registered at Discover Shiretoko to grow a virtual tree on their own site at the interFORest site which shows all of the virtual trees growing on a virtual map of the Shiretoko peninsula.
For more details on the banner campaign, please go to the Banner Campaign site at Discover Shiretoko.
To see a map of all the participating websites, please go to the interFORest site.
We hope you will support both Firefox 3.5 and Shiretoko with these banners on your website or blog.