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Electronic Arts opens Moscow office

Thursday July 26, 12:16 pm ET


Interactive entertainment software company Electronic Arts Inc. said late Wednesday it launched a presence in Russia.
Redwood City-based EA (NASDAQ:ERTS - News) said the new office in Russia is part of its growth strategy in Central and Eastern Europe and adds to its presence in more than 40 markets outside North America.

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The Moscow-based team will focus on bringing more localized game offerings to Russian players, more direct engagement with the gaming community and greater collaboration with retail partners, the company said.

"Russia represents a significant opportunity for the games industry," said Peter Laughton, EA vice president and general manager of Central and Eastern Europe. "This is a very dynamic marketplace, with a world class retail environment and consumers who have the intellect and appetite for interactive entertainment. We're looking forward to bringing tailored offerings to Russian consumers that incorporate local language, music, and celebrities into some of our most popular titles."

Published July 26, 2007 by the Silicon Valley / San Jose Business Journal