Let's talk about traditions. Maybe your family or you with your friends have your own tradition?
For example, when I studied at school, all the girls of our class decided that we would gather each year on 23 of February. This tradition originated from the 23 of February 2001 (if I am not wrong), wneh before the congratulating our boys-classmates we'd bought a cake and went to my house to celebrate the holiday (girls only))
Next year we gathered also, but then... boys, men... they don't like to be alone at this holiday, so now there is no such tradition...