"CH is the expression of my style in my everyday life, from morning to evening"
Carolina Herrera
The thing is that... I fall in love with the project! Understaffed office, working mornings&nights... but it is so beautiful!!!
Everything that was measured in units, availability dates, booking of the promozones, price positioning, budgets, logistics, forecasts, orders and many other usual data, turned into a beautiful story. The concept, they say. Brand values. Aesthetic. Inspiration.
Welcome, Carolina, "the author of the whole CH project, from the inspiration, to the selection of the fragrance and the bottle", as they say