How do dynamic QR codes work?
07-05-2020 18:00
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QR codes were implemented in the 1990s. Called at the time to replace or complement barcodes, its popularity has not been expected despite its benefits.
Thanks to QR Codes, companies make all kinds of information about their products and services available to the user. In the same way, they can be created from time to time to carry out promotions, events, or any other type of content related to your commercial interests. The most popular social networks incorporate it among their tools for various purposes (access pages, offers, etc.)
But there is a big difference between the first codes called "static" and the "dynamic" codes. In this article, we show you the information that you can show with a dynamic QR Code through mobile devices.
Difference between static and dynamic QR code
The main difference between a static and dynamic QR Code is that the former do not allow modifications once they have been generated. This means that you will only have this scannable code to redirect to a single link.
Instead, a dynamic QR Code can be reused once the information used is no longer useful to the company or the consumer. It can be recycled as many times as necessary without the need to reprint the code, automatically redirecting to the updated information that has been entered into it.
Data that can be stored within dynamic QR Codes.
While using a QR Code generator, the information that we can provide to a user, thanks to dynamic QR Codes, is very diverse as well as modifiable. One of the most used contents is the one that includes a link to our website or certain pages that contain relevant information, whether punctual or permanent.
Dynamic QR Codes can also be used to download content in any format. These may include videos, images, tutorials, guides, and other content, although with limitations, since the weight of the file must not exceed 5 MB of capacity.
Other relevant information that we can add to these codes is the geolocation of our company. This allows the user to find us on Google Maps after scanning the code that includes this information. Whether you're looking for QR code with logo or more attractive looks, dynamic QR codes are really helpful.
Social network profiles or website URLs can also be entered into a dynamic QR Code. You can add a link that redirects to Facebook profile, Twitter handle, Instagram, Youtube channel, website, blog, etc., thus increasing the number of followers and interactions on your fan pages, and visitors to your website or blog.
If you have mobile applications, it is also a good option to generate a code for users to access them easily. If the company has a physical store, it should not miss the opportunity to visibly post these codes, since Internet users are prone to download applications from trusted sites.
Finally, you can provide the user with your contact information (vCard). Once scanned, it will be automatically saved in the address list of the mobile device and taking into account that there are more and more users who trust online payment methods, we have the option of providing a dynamic QR Code to add one that is reliable as Paypal, with which you can make payments automatically.
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