Maybe it’s the whiff of someone’s perfume. Or a bite of pizza from a new restaurant. Or a song playing over the loudspeakers at the store. But the second it hits, you’re immediately transported to another place, time, or mood. Imagine if your website could evoke this kind of response. Visitors who respond to the sensory stimulation would instantly be in a more positive headspace, which they’d then associate with the site and your brand.

https://www.smashingmagazine.com/2020/08/design-website-five-senses/