Along with advertising, selling is a skill that people often frown on. It’s true: no one likes someone coercing or misleading them, and nobody enjoys being interrupted. But being sold to well — by a salesperson who understands your aspirations, motivations, and needs — can be an experience that benefits buyers and sellers. Learning how to sell was one of the best things I did early on in my working life.

https://www.smashingmagazine.com/2020/07/inspired-design-decisions-emmett-mcbain/