With one or two occasional exceptions, I’ve spent the past twenty-two years designing for countless clients. A few of these projects lasted a year, some several months, but the majority for no more than a few weeks.
Being completely absorbed for a few weeks or months in designing a product interface or a website can be a thrill. It often starts with the gratification which comes from winning the work.
https://www.smashingmagazine.com/2020/06/inspired-design-decisions-giovanni-pintori/