You’ve been there before, haven’t you? Perhaps your manager insists on using a dark pattern to trick customers into buying. Or an A/B test has just shown that an annoying pop-up does increase sign-ups. Or maybe you always end up firefighting negative reviews and angry customer inquiries and your calls to action don’t perform well. Whether we are designers, marketers, entrepreneurs, or product owners, we are all in the same boat.

https://www.smashingmagazine.com/2020/06/encouraging-clicks-book-release/