If you want more leads or increased sales, you need compelling landing pages. According to Hubspot, those companies with over 30 landing pages, will generate seven times more leads than those with fewer than 10. A landing page is a standalone webpage created to support a specific marketing campaign or targeting a particular search term. They are where users "land" when they click a link in search results, email or an ad.

https://www.smashingmagazine.com/2020/04/landing-page-design/