The business value of design has been proven at scale by the McKinsey Design Index. The report shows the best design performers increased their revenues and shareholder returns at nearly twice the rate of their industry counterparts. However, we still see designers struggling with these common problems: Projects are stop and start designers lose momentum and focus; Potentially impactful design work isn’t put into production; Designers are given solutions and have to try and bring projects back to the problem; Stakeholders aren’t involved or our out of reach; Business strategies and desired outcomes aren’t clear; and the list goes on.

https://www.smashingmagazine.com/2020/01/empower-design-teams-by-measuring-value/