Of all the design trends to hit the Internet in recent years, brutalism is surely the most eye-catching, and the most poorly defined. A variety of major brands have embraced ‘brutalist’ aesthetics online. There are even directories for those interested in seeing a selection of them in one place. The style has well and truly entered the mainstream. Bloomberg.com’s stark, no-nonsense design went live in 2016 and was refined in 2018.

https://www.smashingmagazine.com/2020/01/split-personality-brutalist-web-development/