Cookie consent prompts, push notifications, app install prompts, video autoplays and annoying pop-ups. Every time we enter a new site, it feels like a fight against all the annoying marketing messages endlessly streaming at us. If you’ve wondered why a product you looked up in a search engine one day keeps showing up in all your social channels over and over just a few hours later, that’s the power of data collection and retargeting at play.

https://www.smashingmagazine.com/2019/12/privacy-ux-live-session-vitaly-friedman/