Consumers are motivated by need and desire. And sometimes, just sometimes, they’re motivated by FOMO. That’s right: we can now add the ‘Fear Of Missing Out’ to the list of drivers that get consumers onto our websites and into our apps. With that said, when we take a closer look at what FOMO really means and the negative impact it can have on consumers, is it something we really want to be encouraging as we build digital experiences for them?

https://www.smashingmagazine.com/2019/11/fomo-increase-conversions/