As a web designer, you do your best to remove friction from the decision-making process. You place only one CTA above the fold. You keep interactive elements to a minimum. You make the menu only as large as it needs to be. But what happens when the content itself causes analysis paralysis? There’s an overabundance of choice all around the web, from e-commerce stores with thousands of products to content generation machines pushing out new posts every day.

https://www.smashingmagazine.com/2019/11/stop-analysis-paralysis-design/