NPD Group, in its research, divides themarket into six categories: heavy gamers
(who constantly play games and are responsible formost of themarket sales), avid console
gamers (who buymainly console games, andmight play console gamesmany hours
a day),massmarket gamers (who usually only buy “blockbuster” games), prefer portable
gamers (as the category name says, they prefer playing games using portable devices),
secondary gamers (who usually don’t buy games, and play games bought by other people),
and infrequent gamers (who play games every so often).