Rocawear
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Rocawear

Type
Founded 1999
Headquarters
Key people Jay-Z, Co-Founder and Chairman
Damon Dash, Co-Founder

Products Athletic shoes, apparel, accessories
Revenue 700 Million (FY 2006)
Website http://www.rocawear.com/
Rocawear is an urban clothing label created in 1999 by Damon Dash, Kareem "Biggs" Burke & Jay-Z, heads of the hip hop label Roc-a-Fella Records.[1]

Rocawear has clothing lines and accessories for men, women and children. The line was taken over by Jay-Z in early 2006 following a falling out with co-founder Damon Dash. Larry Johnson, of the Kansas City Chiefs is a famous endorser of the product, often flashing the Rocawear symbol after scoring a touchdown.

Rocawear has annual sales of over $700 million.[1] Rocawear expanded its brand through licensing pacts to develop lines for children, juniors, socks and sandals, leather suede and fur outerwear, handbags and belts, loungewear and big & tall, headwear, jewelry, and sunglasses; as well as co-branded product with Pro-Keds.

In early 2007, after allegations of raccoon-dog fur being used in two styles of jackets, Rocawear pulled all of the garments from the department stores where this product was shipped.[2][3][4]

In March of 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group, for $204 million in cash. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing and product development.[1][5]





[edit] External links
Official Site
Official Rocawear MySpace
Rocawear article at Fashion Info
Rocawear Clothing @ SoJones Hip Hop Clothing Industry News Site
Retrieved from "http://en.wikipedia.org/wiki/Rocawear"